Black Hawk Mines Online Games More than 1.2 billion people are playing games
According to a state of the industry report by Spil GamesMore than 1.2 billion people are playing games worldwide.
comScore data cited by Spil Games says, of those, about 700 million play online games. That amounts to 44 percent of the world’s online population.
“Many people don’t know how big gaming is,” said Oscar Diele, chief marketing officer at Spil Games, a maker of online and mobile games that are mostly targeted at girls.
“Gaming is a huge part of people’s online activities. It’s really mainstream, crossing age and gender boundaries.”
It mashed the data together in a 17-page report that Netherlands-based Spil Games collected research from a variety of sources, including Newzoo, World Population Clock, comScore, eMarketer, Goo Technologies, PopCap, Cisco, SpotXchange, Brightroll, and Akamai.
Spil Games an untapped market reaches itself to lots of girls, counting up to more than 50 million girls through its websites for both online games based on Adobe’s Flash format as well as multiplatform mobile titles based on HTML5.
Diele said in an interview with GamesBeat that developers should make their offerings like TV shows, with cliffhanger moments that keep the audience engaged. He also said that advertisers should start to spend more on video ads within games.
“Not a lot of data is available, and that’s why advertisers don’t spend as much as they should targeting gamers,” Diele said. The majority of Spil Games’ revenue comes from ads.
The data demonstrates that 46 percent of gamers are women and 54 percent are men. And such top categories for boys and men are racing, sports, and action games while for women the top categories for are puzzle, quiz, word, matching, and mahjong games. And the top categories for girls are cooking, dress-up, and pet care games.
With reference to 47 percent of females ages 15 to 24 play games, whilst 54 percent of males do. On the upper end, 41 percent of females and 37 percent of males over age 45 play games.
Sixty-nine percent said their most common place to play games is on the couch while 57 percent play at home in bed, 41 percent play in front of the TV, 34 percent play on the toilet, 55 percent play waiting for an appointment and lastly 63 percent play as a passenger in a bus, train, or car.
According to comScore, in terms of territories, gaming has spread the world over. Seventy percent of the online population in Turkey plays games. Fifty-three percent of Brazil’s online population and 62 percent of Argentina’s plays games. And 54 percent of Poland’s population plays online games.